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What should I put in the description of the fundraiser?
What should I put in the description of the fundraiser?
The description of your fundraiser is an important element which can help Donators really understand the goal of your fundraiser, specifically why it’s important. We have compiled a list of our recommendations of what to include:
- Make it personal- share your personal story that helps to illustrate why this is important, this helps Donators connect emotionally and empathise.
- Keep it well divided into paragraphs so that it is easy to read-people can be discouraged by a big volume of text that is not organised or easily digestible.
- Opt for multimedia! Intersperse your description with images, videos, graphics... you are only limited by your imagination!
- And most importantly - tell the truth. Your fundraiser will be seen by both strangers and acquaintances. The latter will be able to catch the odd inaccuracy very quickly so transparency is key.
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