One thing is clear about 2025 – on 4fund.com, it is not only the number of new fundraisers that is growing, but the platform’s impact as well. More stories are reaching people, inspiring donations, and turning into real support.
We examined fundraisers created in 2024 and 2025 to understand what changed and what helped campaigns perform better. Below are the key highlights, explained simply, with the numbers to back them up.
Key facts
- Fundraisers created on 4fund.com and zrzutka.pl raised €58,402,355 in 2025 (almost €60 million).
- On 4fund.com, the total amount raised grew from €1,646,570.13 (2024) to €3,523,419 (2025), a +113.9% YoY increase.
- Fundraisers with 2,000–5,000 characters in the description made up 5.2% of campaigns, yet generated 31.5% of the total raised in 2025.
- The most active countries by share of new fundraisers were Romania (13.35%), Italy (12.16%), Hungary (10.21%), Spain (6.31%), Portugal (6.23%), and France (6.23%).
- The strongest year-on-year growth came from Italy, France, Hungary, and Romania.
- Key 2025 updates included support tiers, an AI title assistant, new payment methods, updated translations, simpler registration, better search, clearer layouts, and new social sharing templates.
- 4fund.com reached 30 languages in total after adding Galician, Catalan and Turkish in 2025.
Nearly €50 million raised in 2025!
As a company operating two crowdfunding platforms in the EU (4fund.com and zrzutka.pl), we would like to share the combined impact of both platforms. The scale of growth in 2025 is hard to ignore – fundraisers created on 4fund.com and zrzutka.pl collected a total of €58,402,355 in donations that year.
This result shows the real potential of our technology and community. It also reflects the level of trust that people place in online fundraising today.
Still, it is worth looking at 4fund.com in particular, as the platform’s growth has been strong. In 2025, the number of fundraisers increased significantly compared to the previous year, and the total amount raised almost doubled. The fact that each campaign is performing better is a clear sign that people trust the platform and engage with it more.
When it comes to donations, the new payment methods introduced in 2025 also deserve a mention.
By the end of 2025, the range of payment methods available to users had grown significantly. These included Visa, Mastercard, Google Pay and Apple Pay for both one-off and monthly donations, as well as iDEAL, Bancontact, Sofort, Skrill, ZEN, Revolut, N26, UnionPay, Multibanco, MB Way and EPS for single donations.
What makes crowdfunding successful?
If there is one clear lesson from 2025, it is this:
The success of a fundraiser is determined by clarity and storytelling, rather than luck.
As the team behind a crowdfunding platform used by both non-profit organisations and individuals, we know that not every organiser is a fundraising expert. That is why a simple, intuitive interface matters. Step-by-step guidance matters too.
In late 2024, we introduced a new fundraiser creation process. It guides organisers through the set-up and helps them build a complete fundraiser. It encourages more than just a title. It also prompts a description and images – details that are often missing when people are under pressure.
As a result, almost all fundraisers launched in 2025 included meaningful context for donors. This did not happen because habits changed overnight, but because the platform actively supports organisers and promotes best practice. The step-by-step guidance helps campaigns tell a complete story from the start. It also makes it easier for people to understand the situation and feel confident about donating.
How important is storytelling in crowdfunding? The data shows it clearly:
- Fundraisers with 2,000–5,000 characters in their description made up just 5.2% of all campaigns, yet generated 31.5% of the total amount raised in 2025.
- For descriptions longer than 5,000 characters, the share of campaigns that successfully raised funds reached 19.6%.
Simply put, storytelling is the key to crowdfunding success! People want to know who they are helping, why it matters, and how their money will be spent.
When describing a fundraiser, the title also matters. It is the most visible text and it can decide whether someone opens the page and reads more. Fortunately, coming up with a good title is now easier than before.
With more than 12 years of experience in fundraising, we know that people do not always know how to put their needs into words. Writing a title is especially hard during a difficult time. That is why, in 2025, we introduced an AI assistant that helps organisers express their goal more clearly.
Create a fundraiser for free!
Create a fundraiser for free!
Which goals encouraged people to donate?
The 2025 data shows which types of fundraisers people were most willing to support. Charity-related campaigns remained one of the most popular. They made up 12.3% of all new fundraisers, yet raised 33.4% of the total funds.
Donators were most likely to contribute to causes such as:
- medical treatment and health-related costs,
- urgent personal situations,
- clearly defined human or animal welfare goals.
At the same time, many other categories were launched every day and still received support. These campaigns – from creative projects and community initiatives to personal goals and local events – show that online fundraising is not only for crises. With a clear goal and an engaging story, people are willing to support many different causes.
Take a look at the various fundraisers that have been launched for different reasons and get inspired!
Which countries were the most active in fundraising?
From day one, 4fund.com was built with an international reach in mind. The goal was to share the crowdfunding tools and fundraising experience developed in Poland with other European countries. By 2025, this approach clearly worked, with organisers joining from across the continent.
The largest number of new fundraising campaigns on 4fund.com came from:
- Romania (13.35%)
- Italy (12.16%)
- Hungary (10.21%)
- Spain (6.31%)
- Portugal (6.23%)
- France (6.23%)
Even more striking is how quickly some markets are growing. The strongest year-on-year increases came from:
- Italy (10.21% → 12.16%)
- France (4.57% → 6.23%)
- Hungary (8.66% → 10.21%)
- Romania (11.84% → 13.35%)
We are proud that 4fund.com is gaining momentum across several European countries at the same time, rather than relying on a single core market. This suggests strong demand for a fee-free crowdfunding service in many regions. The plan is to make it available in even more places.
In 2025, three more languages were added to the platform: Galician, Catalan and Turkish. This brought 4fund.com to 30 languages in total. Work also began with native speakers to improve machine translation, starting with Hungarian. The goal is to make the platform as accessible as possible across Europe.
Most important updates on our platform
By providing a crowdfunding platform to thousands of users, we know that the service must stay reliable, easy to use, and suitable for very different needs.
Below is a summary of the most important updates introduced in 2025:
- Support tiers – featured designs for recurring fundraisers that can increase monthly donations, support ongoing benefits, and help build a community.
- AI title assistant – a tool that helps organisers improve a fundraiser title with one click.
- New payment methods – an expanded range of payment options, so donations can be made in the way people prefer.
- Updated translations – new languages added, plus work with native speakers to improve machine translations (starting with Hungarian).
- Faster, simpler registration – no need to enter a name during sign-up; it can be added later in a profile or during verification.
- Better search results – an improved internal search engine, making it easier to find the right cause.
- Interface changes – clearer layouts, so key functions are easier to find.
- Upgraded social sharing – new graphic templates for social media, making fundraiser promotion quicker and easier.
Fundraising in 2025 – Conclusion
The year 2025 shows that 4fund.com is a truly universal fundraising platform. Across Europe, people looked for support not only for urgent medical needs and charity causes, but also for culture, sport, meaningful projects, animal welfare, and local communities.
Thank you to everyone who organised a fundraiser, donated, shared a link, or offered support behind the scenes. Thanks to this community, 4fund.com is growing not only in numbers, but also in relevance, trust, and impact across Europe.
We’re excited to see what 2026 brings!
Quick FAQ
How much money was raised across 4fund.com and zrzutka.pl in 2025?
Together, fundraisers created in 2025 raised €58,402,355 across both platforms.
How did 4fund.com perform year over year?
The total amount raised by fundraisers created on 4fund.com grew €1,646,570.13 (2024) to €3,523,419 (2025), a +113.9% YoY increase.
Which countries were the most active on 4fund.com in 2025?
The highest share of new fundraisers came from Romania (13.35%), Italy (12.16%), Hungary (10.21%), Spain (6.31%), Portugal (6.23%), and France (6.23%).
Which platform updates were introduced in 2025?
The main updates included support tiers, an AI title assistant, new payment methods, updated translations, a faster registration flow, better internal search, clearer interface layouts, and new social media sharing templates.
What payment methods were available by the end of 2025?
By the end of 2025, donations could be made using Visa, Mastercard, Google Pay and Apple Pay for both one-off and monthly donations. One-off donations also supported iDEAL, Bancontact, Sofort, Skrill, ZEN, Revolut, N26, UnionPay, Multibanco, MB Way and EPS.
How many languages was 4fund.com available in by the end of 2025?
After adding Galician, Catalan and Turkish in 2025, 4fund.com was available in 30 languages.
