Facebook advertising - does it work?

Published 2 August, 2023. Update: 22 November, 2023.
Facebook advertising - does it work?

Has your fundraiser come to a standstill? Are you looking for a way to reach even more people? Do you want your fundraiser's ad to display on Facebook but can't set up the ad yourself? We can help!

Facebook advertising is the most effective form of promotion, generating the most visits and donations. It relies on the fact that a post with your fundraiser displays as a sponsored post on the board of other users, whom you would have no way to reach otherwise. In addition to the wall, the ad also displays in Messenger accounts, Instagram accounts and Instagram itself.

To order an ad on Facebook (displayed as a sponsored post), just fill out the order form and let us set it up for you! The payment of the ad order is used entirely for publication - we do not charge any commission for its preparation.

How to order the ad step by step?

1. Start by logging in to your profile. Go to the page of your fundraiser, then click the "Promote" button.

In the field of individual premium options, click the "Learn more" button located in the "Facebook advertising" field.

Now all you have to do is click "Order."

You will receive an application form at your email address. Fill it out, then send it back to us at [email protected] and we'll do the rest! Simple, right?

How to fill out the form?

Our specialists set up the ad according to your guidelines, so its effectiveness is mainly dependent on you. So it's worth taking a moment to prepare the ad properly before paying for it.

The effects of individual ads differ strongly. The cost of one click varies from a few cents to several euros in the case of unattractive pictures and descriptions. So make sure the prepared description is attractive and authentic - it ultimately determines whether the donor decides to donate. 

The advertising order form looks as follows:

Important - ads are run on Caring and sharing profile (not on 4fund.com) 

In the ad settings, the most important things are the descriptions and images. Remember that clicking on the ad redirects to your fundraiser - so you don't need to duplicate the full description of the fundraiser in the ad. Rather, the descriptions in the ad should be short, interesting and encouraging to click. The photo should be clear and the right size - preferably horizontal or square.

You can determine the budget and time of the ad yourself. The higher the amount you allocate to the ad, the more people will see it. The maximum duration of the campaign is 30 days. However, if you want faster results, you can just as well run the ad for 7 or 14 days. Reducing the ad's display time shouldn't make much difference to its effects - they'll just be more cumulative over a shorter period. 

At your request, we can also set the ad to display only to people of a certain age or residing in a specific location.

Please note that before the ad is accepted (just as in the case of the promoted status of the fundraiser), we will require you to submit documents proving the credibility of the fundraiser. If you wouldn't provide them, we may reject the ad. Once the verification process is complete, it will not be possible to edit the goal of the fundraiser - so it's a good idea to refine the description of your fundraiser from the very beginning.

In conclusion - when ordering an ad, remember to choose the best possible photo and prepare short but interesting descriptions. Although advertising does not guarantee donations to the fundraiser (they depend on the appearance and theme of a particular ad), it is the most effective form of advertising on our portal. After all, the secret of effective advertising is its displays, and Facebook reaches can be surprisingly large!

Thinking about creating your fundraiser? Get to know us better and find out why it's worth a try!

First of all - how does it work?

It's simple - go to 4fund.com, enter how much money you want to raise, what are you going to spend them on and you're done! After a short verification, you will be able to use all the features of the portal without limitations. You can withdraw funds from your fundraiser whenever you want as often as you need, and thanks to the express withdrawal option, you will receive the funds in your account within minutes of ordering it! What's important - 4fund.com is maintained mainly by donations - you can use the portal 100% free of charge. We do not charge any mandatory fees from fundraisers or supporters.  

Secondly - does it work?

After 10 years of development, we are coming to you as the leaders of the Polish crowdfunding market. Poles have fundraised over one billion PLN on zrzutka.pl (the Polish name for 4fund.com)! Our biggest actions include the #TogetherForUkraine fundraiser, which raised almost €700,000, or the fundraiser for the Crisis Helpline, which raised more than €380,000 in just two days. 

However, 4fund.com is above all tens of thousands of private fundraisers - birthdays, trips, settle joint initiatives and others. 

Collect one-off or in a subscription model and realise your goals with 4fund.com!

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