One of Italy's biggest fundraising events is now behind us! On 3 December 2024, nonprofit leaders, fundraisers and innovators gathered to share ideas and strategies during Fundraising Day. During the event, Tomek Chołast, co-founder of 4fund.com, gave a short but powerful presentation on how our platform transforms fundraising by making it faster, easier and completely free.
Missed the chance to join this year's Fundraising Day? Don’t worry! You can catch up on Tomek's conversation with Valerio Melandri below:
4fund.com at Fundraising Day
Fundraising Day is one of the most important events in the non-profit sector in Italy, bringing together fundraisers, non-profit organisations and industry professionals. As one of the sponsors of this year's Fundraising Day, 4fund.com had the opportunity not only to present its platform but also to meet many exceptional people from the Italian non-profit community.
During his webinar "Crowdfunding: Faster, More Efficient and Without Any Expenses", Tomek Chołast, co-founder of 4fund.com, presented to Italian NGOs and fundraising experts how the platform enables fast, secure and free fundraising, helping organisations to maximise their impact both locally and internationally.
Key features of the platform
4fund.com is a free and secure platform that helps organisations, NGOs, companies and individuals raise funds for any cause. Here are the highlights of Tomek's presentation in conversation with Valerio Melandri:
- Zero commission - Using 4fund.com is 100% free. There are no fees for contributions or withdrawals, ensuring every euro goes towards your cause and your donations are yours to keep.
- High security - As a Licensed Payment Services Provider, we are obliged to ensure the highest level of safety and security for your payments and data.
- Pan-European reach - We operate across all EU countries, enabling fundraisers to collect donations seamlessly. Campaigns on 4fund.com are automatically translated into 27 languages, making it easy to reach donors across borders. Your campaign can start in Italy but resonate in France, Romania or Canada as well.
- Instant payouts - Need funds fast? Withdraw collected donations on the same day to your bank account or payment card without additional costs.
- Diverse tools for fundraising - We know that everyone’s needs are different. At 4fund.com, we aim to meet all your expectations and requirements by offering a variety of tools and features tailored to your unique fundraising goals.
Discover some of the fundraising features on 4fund.com:
- recurring donations – are you an artist, content creator or someone looking for regular support? With recurring donations, you can receive consistent contributions from your supporters, helping you plan and grow your efforts sustainably.
- auctions and offers – looking to boost engagement? Sell goods, offer services or organise charity auctions to attract donors while providing them with tangible rewards. It’s a creative and efficient way to raise funds and deliver value.
- fundraising on behalf of an NGO – empower others to fundraise for your cause, ensuring all proceeds go directly to the organisation’s account.
And many more! Find out all available tools that our platform has to offer.
Data-driven insights
Tomek Chołast shared key lessons from 4fund.com's 12 years of experience, backed by real data and practical insights. Drawing on thousands of successful campaigns, he highlighted trends, donor behaviour and proven strategies that can help organisations and individuals maximise their fundraising efforts.
Did you know that:
- 64% of donors are women, while only 36% are men?
- Peak donation times are between 7 and 10 PM?
- Wednesday is the best day to start your fundraiser?
- Fundraisers shared on social media collect six times more donations than those that aren’t?
This data is crucial when considering your target audience and crafting your storytelling.
E-Book with fundraising strategies
During his conversation with Valerio Melandri at Fundraising Day, Tomek Chołast shared an exclusive e-book entitled "13 Fundraising Ways to Success". This resource contains proven strategies and inspiring success stories to help organisations and individuals achieve their fundraising goals. You can download it here:
Check out our ebook for free
Check out our ebook for free
What is Fundraising Day?
Fundraising Day is a major event in Italy's non-profit sector, connecting industry experts and representatives of non-governmental organisations. This online event focuses on sharing knowledge and developing skills in the field of fundraising. It brings together fundraising professionals and enthusiasts for a dynamic day of exchanging ideas and inspiration.
Fundraising Day is organised by Valerio Melandri, a renowned fundraising specialist from Italy, lecturer at the University of Bologna, author of a best-selling book on fundraising, and founder of and founder of the Festival del Fundraising. Valerio also created fundraising.it, Italy's most visited fundraising portal, cementing his position as a leading expert in the sector.
Fundraising Day 2024
This year marked the 3rd edition, which took place on 3 December 2024, right on Giving Tuesday! What better day to share fundraising knowledge than the International Day of Generosity?
Here’s an overview of inspiring sessions and speakers who shaped this year’s programme:
- Giulia Notarianni and Alessandra Piccioni – shared insights on boosting donor retention through innovative mailing strategies.
- Stefano Ficorella – provided a roadmap for building a base of recurring donors, even starting from zero.
- Costanza Levera – discussed innovative collaborations between profit and nonprofit sectors for shared success.
- Linda Romani – shared effective email marketing techniques to build engagement and trust.
- Roberto Di Giacomo and Stefano Rostagno – demonstrated how integrating payment systems saves time and improves efficiency.
- Tomek Chołast – shared his experience and presented the most exciting features of the 4fund.com platform. He explained how we help individuals, organisations and NGOs raise funds without fees – so every donation counts.
- Marco Vitale – discussed innovative techniques for donor acquisition and cultivating lasting relationships.
- Roberto Fischetti – demonstrated the power of Excel in fundraising success.
- Michelle Benson – led a session on leveraging LinkedIn for fundraising.
This year’s edition showcased actionable tools, real-world case studies and interactive Q&A sessions, equipping participants with strategies to maximise their fundraising potential.
Fundraising Day 2025
Are you passionate about expanding your fundraising knowledge and discovering the latest strategies for success? Do you want to network with industry experts, gain actionable insights and be part of Italy's most dynamic event for the nonprofit sector?
Join the next edition of Fundraising Day! Register on the official website and stay informed about upcoming events, inspiring speakers and exciting opportunities to enhance your knowledge. Don't miss your chance to learn, network and grow with other fundraising enthusiasts!
