4fund.com bets on technology to improve fundraising!

Published 14 July, 2023. Update: 18 December, 2024.
4fund.com bets on technology to improve fundraising!
"We are the largest platform for fundraising for any cause in Poland. This is a huge success for us, but at the same time, we have a responsibility to make the fundraisers run as smoothly as possible and end with the best possible results." - says Martyna, responsible for supporting Users and fundraisers on 4fund.com. To meet these requirements, 4fund.com has introduced new, unique solutions.

"Taking into account that up to 75% of the portal's traffic comes from social media and that fundraisers are shared on these channels thousands of times a day, we have introduced some important modifications that will allow you to run fundraisers more effectively." - adds Martyna from 4fund.com.

These new features, which will undoubtedly increase the sum of money raised through fundraisers, are:

1. People sharing a fundraiser can create a tracking link and keep their eyes on the hits and donations. This information motivates sharers, who can easily see how much money has been raised by clicking 'share'! To link a share to a special algorithm that measures hits and donations, log in. This can be done using Facebook, your Google account or the classic username and password.

The image shows a split screen. On the left, a man named Adam, 32 years old, is crouching outdoors while holding a professional camera. He is wearing a black cap, black t-shirt, and dark pants, focused on reviewing the camera's display. Below him is a quote that reads: Thanks to the 4fund I got funds to run a travel video blog.  On the right side, there is a sign-in form for an account. The title says Sign in with a note below asking if the user does not have an account, followed by a Sign up link. Two buttons offer login options: Continue with Facebook and Continue with Google. Alternatively, users can enter their Email and Password in designated fields. Below the password input, there is a Forgot password? link. At the bottom, a red button labeled Sign in encourages users to proceed. The layout is clean and minimalistic, focusing on user access.

2. Users logged in in one of the above ways will also have access to the panel on 4fund.com. In this panel, in addition to the number of contributions made through a tracking link, the user can check the number of hits on the fundraiser that came thanks to the sharing. Below is an example of the live-sharing statistics.

The image displays donation statistics for express donations. At the top, there are three summary boxes. The first box shows 39 express donations. The second box shows a total sum of express donations amounting to 941 €. The third box provides two timestamps: the last visit recorded on 17.12.2024 at 10:18 pm and the last donation made on 20.11.2024 at 01:34 pm.  Below, a bar chart titled Donation stats shows the number of express donations (represented in blue) and the total sum of express donations (represented in green) over a selected time range. The chart spans dates from 29.10.2024 to 04.11.2024. The heights of the bars indicate the donation activity, with notable peaks on 29.10.2024, 30.10.2024, and 01.11.2024. Lower activity is visible on 02.11.2024 and 04.11.2024.  On the right side above the chart, there is a date selector currently set to 11/04/2024, with a dropdown for the last 7 days, indicating the time range of the data. The layout is clean and organized, combining summary metrics and a visual representation of donation trends.

3. After sharing a fundraiser on one of the social networks, the interface will encourage the user to take further action to promote the fundraiser. Green checkmarks are displayed next to the logos of the social media sites you use, with an invitation to use the other social media sites at the top. Additional sharing options appear below, such as a mailing, widget or poster with a QR code.

The image is a success message titled Thank you for sharing. It features a congratulatory statement You are going well accompanied by a party popper emoji. The text informs users that fundraisers shared across multiple channels raise as much as 6.5 times more funds. It acknowledges that sharing increases the chance of success for the fundraiser.  Below the message, it states Shared on 1 of 4 social networks, showing icons for Facebook, LinkedIn, Messenger, and X (formerly Twitter). A copy link section appears with a URL https://4fund.com/hecc8e and a Copy button for convenience.  Further options are presented under Share by email with an expandable option. Additional tools include Download poster, Download QR code, Create widget, and Create tracking link for further promotion of the fundraiser. The layout is clean and focused on encouraging sharing.

4. Now, after sharing, each user will also see a special pop-up encouraging them to donate. This solution will undoubtedly increase the total number of fundraiser donations! Here is a view of the pop-up mentioned above:

The image displays a thank-you message from 4fund.com by Zrzutka.pl. At the top, there is the 4fund.com logo with a red piggy bank icon. The main message in bold reads: Thank you for sharing! Below it, a smaller message states: Even 5€ donation can help.  At the bottom, there are two buttons. The first button, in red, says Donate now. Next to it, in smaller red text, there is an option labeled No, thanks. The layout is clean and designed to encourage a small donation after sharing.

Please find out more about the advanced features available on our platform. This knowledge will help you turn your fundraising idea into reality!

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