id: 35jnxs

To launch a new product on the market

To launch a new product on the market

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Original Italian text translated into English

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Original Italian text translated into English

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Description


My name is Gianluigi Lezzi and I am an entrepreneur with over twenty years of experience in the HO.RE.CA. sector, a professional who has dedicated his life to the world of bartending. Behind the bar, among shakers and fine spirits, I have honed not only my technique, but also an almost maniacal attention to service details. It is from this attention that an idea was born that was destined to change the way spirits are presented to customers.

Over the years, I have observed how the explosion of the gin and spirits market has led customers to want to 'get to know' a distillate before choosing it, mainly through the sense of smell. However, the common practice - bringing the mouth of the bottle closer to the customer's nose - has always seemed to me inelegant and unhygienic.

Out of this reflection came his intuition: an olfactory tasting kit designed for bars and bartenders, which allows them to present their distillates to their customers as they do in the world of perfumery. The kit consists of a clip that fits most bottles, a glass atomiser and a transfer pipette. The operation is simple and effective: the distillate is transferred into the atomiser by the pipette and, once applied to the bottle with the clip, allows the scent of the spirit to be diffused without having to bring the bottle directly to the customer's nose.

This innovation not only enhances the sensory experience, but also elevates the image of the bartender and the venue, making the service more refined and professional. Gianluigi Lezzi did not simply create an accessory: he found a solution to a concrete problem in the industry, proving that innovation comes from observation and experience.

Today, his goal is to bring this idea to the market and disseminate the kit in the best cocktail bars, so that every customer can enjoy a tasting experience that matches the value of great spirits.

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