Hello everyone,

Let me introduce myself: my name is Samah and, after two years of careful consideration, I have decided to launch a project: a women’s clothing brand (and perhaps a men’s range in the future) that combines high-end quality, style and human and environmental values, called Saloni Milano. I am wholeheartedly committed to this project, as it is the result of months of hard work and a sincere passion for a more responsible future.

I am now at a crucial turning point. Production is scheduled to start in March, but I still lack the resources to make it all happen. The banks have refused to support me because, as a student, I offer them no security, and I have nowhere else to turn. That is why I am reaching out to you today, in the hope of finding people willing to believe in this dream and join me in making it a reality. These funds are essential to finalise production, launch the marketing campaign, and perhaps even organise a fashion show to present the first collection. Your support would be a real springboard to take this further.

My vision for Saloni Milano is simple: to offer a different kind of fashion, one that values those who create it. Each collection, designed in collaboration with young designers, will be a unique piece, produced in limited quantities to avoid waste and overproduction. Each designer will be able to design a piece, bringing their own vision, talent and sensibility. Together, we want to give fashion a new voice, far removed from mass-market standards, to offer clothes that have meaning, that last and that tell a story.

Our creations are entirely made in France, in workshops where artisanal craftsmanship is respected and preserved. Each piece is designed to combine baroque elegance with the sophistication born of a blend of French and Italian influences. The aim is not merely to create clothes, but to contribute to a more conscious fashion industry, one that is more respectful of the environment and the people who shape it.

Launching this brand was a bold gamble, but I firmly believe we can reinvent fashion in a more ethical and humane way. That is why I am reaching out to you today. Because every small gesture, every bit of support counts. And thanks to you, this project can finally come to life and be realised. Thank you for being part of this adventure, for believing in a fashion that is more beautiful, fairer, and more respectful.

If the amount raised exceeds the target, the surplus will be donated to the production workshop as an advance on the total payment required for production and everything that follows. If it’s far too high, then we’ll organise a fashion show!

For everyone who supports us, you’ll receive either a 15% discount on the first collection or 60% off your ticket for the next fashion show (or both 😉).

Kind regards,

Samah (who carries you in her ❤️ :)