Top Careers

Objective: To fund an innovative career platform that connects young talent with top employers and offers customised career advice.

The "Top Careers" platform aims to support students, graduates and young career starters through personalised career guidance, mentoring and direct connections to leading companies.

Target group

- Students and graduates in fields such as business, engineering, IT and natural sciences.

- Young professionals who want to start their career in leading companies.

- Companies that recruit highly qualified junior staff and want to position themselves as top employers.

Objectives of the campaign

- Financing the development and operation of the platform in the first two years.

- Development of a talent database and an intelligent matching algorithm to efficiently connect applicants with the best job opportunities.

- Expansion of the platform through additional mentoring and training programmes.

- Cover marketing costs to attract new users and partners (such as companies and universities).

Funding target

- Total amount: 50.000 €

This sum covers the costs of the initial development phase, server costs, marketing and the recruitment of a small core team. If stretch goals are reached, additional functions such as a mobile app and international expansion will be implemented.

Rewards for backers

- 10 € - Thank you email + access to exclusive career items.

- 50 - "Early Bird" access to the platform for 2 months + participation in exclusive career planning webinars.

- 100 - "Premium Membership" for one year, including personalised career advice and application support.

- 250 - Personalised career coaching with experts from different industries (1 hour, online).

- 500 - VIP access: personalised mentoring for 2 months.

- 1,000 - Invitation to exclusive networking events with top employers and career counsellors.

- 5,000 € - Company partnership: Presentation of your company on the platform + access to premium recruiting tools.

Marketing and communication strategy

To ensure the success of the campaign, a multi-channel communication strategy will be implemented, including

- Social media: active advertising on platforms such as LinkedIn, Instagram, Twitter and Facebook to reach both young talent and companies.

- Influencer marketing: Collaborations with well-known career influencers and industry experts to promote the campaign

- Press relations: Collaboration with leading career magazines and blogs to publicise the platform and the crowdfunding campaign.

- University networks: Establishing partnerships with universities and career centres to reach students in a targeted manner.

- Email marketing: Use of a newsletter to keep potential supporters up to date on the progress of the campaign.

Stretch Goals

- 25.000 €: Development of a mobile app for iOS and Android.

- 150.000 €: Establish a global mentoring network with experts from various industries.

Milestones and schedule

- Month 1-2: Concept development, technical planning and campaign launch.

- Month 3-6: Prototype development and beta launch for the first users.

- Month 6-12: Full launch of the platform and expansion of the partner network (companies and mentors).

- Month 12-24: Strengthening of the brand and expansion of functions based on user feedback.

Risks and challenges

- Technical challenges in the development of the platform could lead to delays, but an experienced development team is already planned.

- Market entry: There is a risk that user growth will be slower than expected. This should be minimised through targeted marketing strategies.

Conclusion

The crowdfunding campaign for "Top Careers" aims to create an innovative career platform that helps young talents find their dream jobs. With the support of the crowd, we hope to turn this vision into reality and help shape the future of the labour market.