Let's reinvent the neighbourhood together!

Mutuus Crowdfunding Pitch and Pilot Plan

https://linktr.ee/Mutuus

Imagine: an elderly woman who hasn't seen anyone for weeks smiles again because a young person from the neighbourhood does her shopping for her. A teenager who is desperately looking for a way to earn his first pocket money beams with pride because he has landed a small job. A refugee who feels lost finds connection through a simple good deed.

In our neighbourhoods, we often live next to each other instead of with each other. Yet the solutions are so close at hand.

Our solution: Mutuus

Mutuus is an app that connects people in the neighbourhood through small acts of kindness:

Good Deeds Mode: Free neighbourhood help for those in need, rewarded with karma points and badges

No-fuss mode: Paid mini-jobs (lawn mowing, tech support, shopping) with a secure payment system

Community focus: Every good deed is visible, creates connections and builds a strong local network

What do we need the £2,000 for?

With your support, we will develop the first functional prototype:

- £1,200: Development of the basic app (React Native)

- £500: UI/UX design and user-friendliness

- €300: Security features and initial testing

Our pilot project: Neuss as the starting point

Who is behind Mutuus?

A team with expertise in digital marketing, app development and community building. We have the technical skills and passion to turn this vision into reality.

Become part of the movement now!

With just £2,000, we can take the first step. Every contribution brings us closer to a world where neighbourhoods come alive again.

Our vision

Mutuus will become Germany's leading platform for local support networks. We combine digital efficiency with human connection and create a movement that brings neighbourhoods to life. With Mutuus, we are making this hope a reality. Every good deed, every mini-job is a spark that ignites community. We don't want to be an anonymous platform. We want visible, proud deeds that make neighbourhoods shine.

With your help, we can bring Mutuus to life. We are starting in a city in North Rhine-Westphalia, creating real connections and showing the world that community is not a utopia. Become part of this movement – for yourself, your neighbours and a future where no one is alone.

Pitch deck: Mutuus – The platform for local support networks

1. Problem

• Loneliness & isolation: Senior citizens and socially disadvantaged people feel alone.
• Lack of additional income: Young people, students and refugees have few legal, flexible job opportunities.
• High costs: Families and small businesses shy away from expensive services.
• Weak neighbourhood dynamics: There is a lack of digital platforms for local networking.

2. Solution

Mutuus is a hybrid platform (web & mobile) that turns everyday tasks into opportunities:

• Good deeds mode: Free neighbourhood help for those in need, rewarded with karma points and badges.
• No-fuss mode: Paid mini-jobs (e.g. lawn mowing, tech support) with a secure escrow payment system.
• Gamification: Karma points, level ups, badges and city leaderboards encourage engagement.
• Social sharing: Verified posts on social media (photo, quote, video) make good deeds visible.
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3. Market opportunities

• Target group: Young people (14–25), senior citizens, families, small businesses, refugees.
• Market size: 17.9 million people live in North Rhine-Westphalia, 20% of whom are young people and 25% seniors – a huge demand for local support networks.
• Competition: Platforms such as Nebenan.de and TaskRabbit are either purely social or profit-oriented. Mutuus combines both with a focus on gamification and security.

4. Business model

• Revenue:
• Platform fee: 10% per paid job (average £3 for a £30 job price).
• Premium subscription: £5/month for unlimited job postings.
• Free: Good Deeds and basic features.
• Scaling: Viral growth through referral links and #MutuusChallenge on TikTok.

5. Technology & security

• Apps: iOS, Android (React Native), progressive web app.
• Backend: Real-time geolocation, Stripe/PayPal integration, AI moderation.
• Security: ID scan for helpers, parental consent for minors, escrow payments, liability and accident insurance.

6. Pilot project: Financial calculation

• Start-up budget: £45,000.
• Revenue forecast (NRW, 6 months):
• Month 0: 1,000 users, £3,000 revenue.
• Month 5: 17,230 users, £51,690 revenue.
• Viral: Every third user invites two friends (0.667 × users).
• Organic: +10% growth/month.
• Costs:
• Technology & hosting: £15,000.
• Marketing & community: £10,000.
• Personnel (dev & support): £15,000.
• Operations & miscellaneous: £10,000.

7. Vision

Mutuus will become Germany's leading platform for local support networks with 1 million users by 2026. We are creating a movement that combines digital efficiency with human connection.

Invest in Mutuus on 4fund.com. We are launching a pilot project in North Rhine-Westphalia, proving the community effect and scaling up across Germany. Be part of a future where neighbourhood matters!

My plan: Pilot project in North Rhine-Westphalia (Neuss)1. Why Neuss?

• Size: 150,000 inhabitants – manageable, but large enough for a representative test.

• Demographics: High proportion of senior citizens (25%) and young people (18%), ideal for good deeds and mini-jobs.

• Local partners: Nursing homes, youth centres and welfare organisations (e.g. Caritas Neuss) are open to cooperation.

• Proximity to Düsseldorf/Cologne: Allows for later scaling into the region.

2. Low-budget strategy

As a certified digital marketing expert (Google Ads, Google Analytics, HubSpot,

automation, coding, web design), I maximise efficiency:

• Development: I use React Native for iOS/Android and Progressive Web App to reduce costs (€15,000). I program the basis myself, using external developers only for complex backend features (real-time geolocation, AI moderation).

• Marketing:
• Google Ads: Geotargeting on Neuss with optimised campaigns (CPC optimisation based on my certificates).
• Social media: TikTok/Instagram with #MutuusChallenge and referral links for viral growth.
• HubSpot Automation: Email funnels and CRM for partner and user acquisition.
• Budget: £10,000, mainly for ads and community management.

• Personnel: I will take care of web design, marketing and community management. External developers/support: £15,000.

• Operations: hosting, Stripe/PayPal integration, insurance: £10,000.

3. Pilot project schedule

• Month 0–1:
• App development (MVP with Good Deeds and KeinBock modes).
• Partner acquisition: 5 local organisations (e.g. youth centres, Caritas) for 1,000 initial users.
• Marketing: Google Ads, TikTok challenges, local flyers.
• Month 2–3:
• Launch in Neuss.
• Community building: #MutuusChallenge, leaderboard, social sharing.
• Feedback collection: User surveys for app optimisation.
• Months 4–6:
• Analysis: user numbers, revenue, engagement (karma points, badges).
• Viral/organic growth: 17,230 users, £51,690 revenue (forecast).
• Preparation for scaling: Düsseldorf/Cologne.

4. Performance review

• KPIs:
• User growth: 1,000 → 17,230 in 6 months.
• Revenue: €51,690 in month 5.
• Engagement: Ø 1 job/user/month, 30% good deeds.
• Community effect: 50% of users share good deeds on social media.
• Resonance: User satisfaction surveys, partner feedback, social media reach (#MutuusChallenge).

5. Next steps after pilot

• Optimisation: Based on feedback (e.g. new categories, UI improvements).
• Scaling: Rollout in Düsseldorf/Cologne, then across North Rhine-Westphalia.
• Financing: Second round for Germany-wide expansion (target: 1 million users by 2026).

6. Why me?

• Expertise: Certificates in Google Ads, Analytics, HubSpot, experience in automation, coding and web design.
• Passion: I believe in the power of community and want to combat loneliness and financial hardship.
• Efficiency: My skills minimise costs and maximise results.

Conclusion

With €50,000, I am launching Mutuus as a low-budget pilot in Neuss.

Here is the link for pioneers: answer 4 questions and be part of something big!

https://docs.google.com/forms/d/e/1FAIpQLSeMxsS2exTepkzUxUsJmUpwYXl-BGqkIE5DjlUwgA1HvHac8Q/viewform

And here is the 4fund link to share:

https://4fund.com/de/n2cp8g