Reinventing the neighbourhood together!

Mutuus Crowdfunding Pitch and Pilot Plan

https://linktr.ee/Mutuus

Imagine this: A senior citizen who hasn't seen anyone for weeks is smiling again because a teenager from the neighbourhood does her shopping. A teenager who is desperately looking for a way to earn his first pocket money is beaming with pride because he has landed a small job. A refugee who feels lost finds a connection through a simple good deed.

In our neighbourhoods, we often live next to each other instead of with each other. Yet the solutions are so close.

Our solution: Mutuus

Mutuus is an app that connects people in the neighbourhood through small deeds:

Good Deeds mode: free neighbourhood help for those in need, rewarded with karma points and badges

KeinBock mode: Paid mini-jobs (lawn mowing, tech support, shopping) with a secure payment system

Community focus:Every good deed becomes visible, creates connections and builds a strong local network

What do we need the €2,000 for?

With your support, we will develop the first functional prototype:

- 1.200€: Development of the basic app (React Native)

- 500€: UI/UX design and user-friendliness

- 300€: Security features and initial tests

Our pilot project: Neuss as a starting point

Who is behind Mutuus?

A team with expertise in digital marketing, app development and community building. We have the technical skills and passion to turn this vision into reality.

Become part of the movement now!

With just €2,000, we can take the first step. Every contribution brings us closer to a world where neighbourhoods come alive again.

Our vision

Mutuus will become Germany's leading platform for local aid networks. We combine digital efficiency with human proximity and create a movement that brings neighbourhoods to life, making this hope tangible with Mutuus. Every good deed, every mini-job is a spark that ignites community. We don't want to be an anonymous platform. We want visible, proud deeds that light up neighbourhoods.

With your help, we will bring Mutuus to life. We are starting in a city in NRW, creating real connections and showing the world that community is not a utopia. Become part of this movement - for yourself, your neighbours and a future in which no one is alone.

Pitchdeck: Mutuus - The platform for local support networks

1. problem

• Loneliness & isolation: Senior citizens and the socially disadvantaged feel alone.
• Lack of additional income: Young people, students and refugees have hardly any legal, flexible job opportunities.
• High costs: Families and small businesses shy away from expensive services.
• Weak neighbourhood dynamics: There is a lack of digital platforms for local networking.

2nd solution

Mutuus is a hybrid platform (web & mobile) that turns everyday tasks into opportunities:

• Good Deeds mode: free neighbourhood help for those in need, rewarded with karma points and badges.
• KeinBock mode: Paid mini-jobs (e.g. lawn mowing, tech support) with a secure escrow payment system.
• Gamification: Karma points, level-ups, badges and city leaderboards encourage engagement.
• Social sharing: verified posts on social media (photo, quote, video) make good deeds visible.
• 
  

3. market opportunities

• Target group: Young people (14-25), senior citizens, families, small businesses, refugees.
• Market size: 17.9 million people live in NRW, 20% of whom are young people and 25% senior citizens - a huge need for local support networks.
• Competition: Platforms such as Nebenan.de or TaskRabbit are either purely social or profit-orientated. Mutuus combines both with a focus on gamification and security.

4. business model

• Revenue:
• Platform fee: 10 % per paid job (Ø € 3 at € 30 job price).
• Premium subscription: €5/month for unlimited job postings.
• Free: Good Deeds and basic functions.
• Scaling: Viral growth through referral links and #MutuusChallenge on TikTok.

5. technology & security

• Apps: iOS, Android (React Native), Progressive Web App.
• Backend: Real-time geolocation, Stripe/PayPal integration, AI moderation.
• Security: ID scan for helpers, parental consent for minors, escrow payments, liability and accident protection.

6. pilot project: financial calculation

• Starting budget: €50,000.
• Revenue forecast (NRW, 6 months):
• Month 0: 1,000 users, € 3,000 turnover.
• Month 5: 17,230 users, € 51,690 turnover.
• Viral: Every 3rd user invites 2 friends (0.667 × users).
• Organic: +10 % growth/month.
• Costs:
• Technology & hosting: € 15,000.
• Marketing & community: €10,000.
• Personnel (dev & support): € 15,000.
• Operations & other: € 10,000.

7th Vision

Mutuus will become Germany's leading platform for local support networks with 1 million users by 2026. We are creating a movement that combines digital efficiency with human proximity.

Invest in Mutuus on 4fund.com. We launch a pilot project in NRW, prove the community effect and scale across Germany. Become part of a future where neighbourhood matters!

My plan: Pilot project in NRW (Neuss)1 Why Neuss?

• Size: 150,000 inhabitants - manageable, but large enough for a representative test.

• Demographics: High proportion of senior citizens (25%) and young people (18%), ideal for good deeds and mini-jobs.

• Local partners: Care homes, youth centres and charities (e.g. Caritas Neuss) are open to cooperation.

• Proximity to Düsseldorf/Cologne: Allows later scaling in the region.

2. low-budget strategy

As a certified digital marketing expert (Google Ads, Google Analytics, HubSpot,

automation, coding, web design), I maximise efficiency:

• Development: I use React Native for iOS/Android and Progressive Web App to reduce costs (€15,000). I programme the basis myself, external developers only for complex backend features (real-time geolocation, AI moderation).

• Marketing:
• Google Ads: Geotargeting on Neuss with optimised campaigns (CPC optimisation based on my certificates).
• Social Media: TikTok/Instagram with #MutuusChallenge and referral links for viral growth.
• HubSpot Automation: Email funnels and CRM for partner and user acquisition.
• Budget: €10,000, mainly for ads and community management.

• Staff: I take care of web design, marketing and community management. External devs/support: €15,000.

• Operations: Hosting, Stripe/PayPal integration, insurance: €10,000.

3. pilot project process

• Month 0-1:
• App development (MVP with good-deeds and no-buck mode).
• Partner acquisition: 5 local organisations (e.g. youth centres, Caritas) for 1,000 start users.
• Marketing: Google Ads, TikTok challenges, local flyers.
• Month 2-3:
• Launch in Neuss.
• Community building: #MutuusChallenge, leaderboard, social sharing.
• Feedback collection: user surveys for app optimisation.
• Month 4-6:
• Analysis: user numbers, revenue, engagement (karma points, badges).
• Viral/organic growth: 17,230 users, € 51,690 turnover (forecast).
• Preparation for scaling: Düsseldorf/Cologne.

4. success control

• KPIs:
• User growth: 1,000 → 17,230 in 6 months.
• Turnover: € 51,690 per month 5.
• Engagement: Ø 1 job/user/month, 30 % Good Deeds.
• Community effect: 50% of users share Good Deeds on social media.
• Feedback: Surveys on user satisfaction, partner feedback, social media reach (#MutuusChallenge).

5 Next steps after pilot

• Optimisation: Based on feedback (e.g. new categories, UI improvements).
• Scaling: Rollout in Düsseldorf/Cologne, then NRW-wide.
• Financing: Second round for Germany-wide expansion (target: 1 million users by 2026).

6. why me?

• Expertise: Certificates in Google Ads, Analytics, HubSpot, experience in automation, coding and web design.
• Passion: I believe in the power of community and want to fight loneliness and financial hardship.
• Efficiency: My skills minimise costs and maximise results.

Conclusion

With €50,000 I start Mutuus as a low-budget pilot in Neuss.

Here is the link for the pioneers answer 4 questions and be part of something big!

https://docs.google.com/forms/d/e/1FAIpQLSeMxsS2exTepkzUxUsJmUpwYXl-BGqkIE5DjlUwgA1HvHac8Q/viewform

And here is the 4fund link to share:

https://4fund.com/de/n2cp8g