The e-Franchising Platform for Marketplace Sellers
The e-Franchising Platform for Marketplace Sellers
What will you fundraise for today?
Description
e-Franchising.gr is a platform that helps marketplace sellers become branded, scalable e-commerce businesses — without needing tech skills, marketing know-how, or logistics experience.
Born out of real frustration from selling on marketplaces like Skroutz, we’re building the tools we wish we had — and now, we’re opening it up to everyone.
💡 Why We’re Doing ThisMillions of small online sellers are trapped in a cycle of:
- low margins
- constant algorithm changes
- no control over branding or data
We believe in empowering sellers — and giving them the infrastructure to grow like a franchise, without franchise costs. Our mission is simple:
To unlock freedom, scale, and profitability for marketplace sellers everywhere.
🧱 What We’ve Built So Far- A working platform that already supports real stores
- Tools for onboarding, branding, and product management
- Proven early traction in Greece and the EU
- Strategic partnerships with Skroutz ecosystem sellers
We’re raising funds to:
- Expand our infrastructure
- Launch more stores in the EU
- Finalize the full branding suite
- Grow our team (tech, onboarding, seller support)
Backers can access:
- Digital resources
- Early platform access
- Real storefronts for 3–12 months
- Strategic branding support
- And for a few — a 1% stake in the company (via follow-up SAFE agreement)
- ✅ MVP built and running
- 📌 April 2025 – Kickstarter ends
- 🚀 May–June 2025 – Store onboarding begins
- 📦 Summer 2025 – Beta community opens + strategic rollout
I'm Evangelos Kafes, an e-commerce expert with 15+ years of experience and over €2M in client revenues. I've lived through the chaos of marketplaces — and now I’m building the solution I needed.
💬 Why Kickstarter?Because this isn’t just a product. It’s a movement.
We want to grow with people who believe in what we’re building — sellers, supporters, visionaries.
Your support helps us keep the platform independent, seller-driven, and focused on impact.

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