Business Plan - Emozioni SRLS

Initial Investment

- Total required: €500,000

- Detail:

- 2 Boats Saver 870 WA: €240,000

2 Salpa inflatable boats: €60,000

- 2 Electric Vans ID Buzz: €120,000

Creation of e-commerce APP and international website €25,000

- Provision for fuel, events and contingencies: €55,000

- Amortisable over 5 years

1. Executive Summary

- Company name: Emozioni SRLS - Sector: Luxury services for the yachting industry

- Registered office: Casarza Ligure (GE), Italy

- Operating Locations: Marina di Lavagna, Marina di Loano

- Founder: Alberto Grandotto

- Legal form: SRLS

- Objectives: to offer customised nautical experiences and integrated services via App. - Investment required: €500,000

2. Company Description

Emozioni SRLS was born from Alberto Grandotto's experience in the luxury and hospitality sector.

The company offers a unique service that integrates logistics, transport and on-board services for yachts and luxury boats.

It is based in Liguria and aims to expand throughout the Mediterranean.

3. Market Analysis

- Market size:

The global yachting market will grow at a CAGR of 7% until 2027.

- Growing demand for luxury experiential services.

- Italy: 570,000 boats, 537 marinas (57 in Liguria).

- Competitors: Marina di Genova (port), Versilia Supply Service (services), small unstructured entities.

- Competitive advantage:

App + integrated logistics network.

4. Organisation and Management

- Legal form: SRLS

- Founder: Alberto Grandotto (strategy and luxury services)

- Serena De Tomasi: logistics and VIP management

- Maria Pia Robbiano: business development

- Davide Miglio: port operations and maritime transport

5. Products or Services

- Sea transport: deliveries and support with rubber dinghies.

- Land transport: electric vans for customers and supplies.

- Supplies: premium food & beverage.

- Life on board: cleaning, laundry, technical and IT support.

- Events: tailor-made experiences with luxury partners.

- Technology: Apps with geolocation, weather, orders and payments.

6. Marketing and Sales Strategy

- Channels: website, mobile App, social media, VHF, trade magazines.

- Pricing: modular tariffs.

- Distribution: direct, via App, partners and referrals.

- Acquisition: events, partnerships with hotels/resorts, digital marketing.

7. Operational Plan

- Logistical base: Marina di Lavagna and Marina di Loano and development in other ports.

- Initial fleet: 2 boats + 2 electric vans.

- App to coordinate orders, routes, communications and payments.

- Intensive seasonal operation (May-September).

8. Financial Plan

- Year 1(2024): Revenues €606,000 | Costs €234,000 | Net Profit €372,000

- Year 2: Revenues €1,175,000 | Costs €455,000 | Net Profit €720,000

- Year 3: Revenues €2,435,000 | Costs €900,000 | Net Profit €1,535,000 - Expenses incurred to date: €28,000 - ROI Year 1: 165.1%

9. Growth Strategy

- Geographical expansion: new ports and marinas in Italy and the Mediterranean.

- New services: VIP packages, themed experiences, exclusive excursions.

- Strategic partnerships with hotels and luxury brands.

10. Risks and Mitigation Strategies

- Seasonal and weather risks: flexible operations and diversification.

- Competition risks: premium positioning and differentiation through Apps.

- Global economic risks: customer diversification and cost containment.

11. Appendix

- Curriculum team

- Revenue and ROI graphs

- Sector analysis

- Market research

- Screenshots of the app in development

12. ROI analysis

- ROI calculated on initial investment €500,000

- Estimated net profit Year 1: €578,000

- ROI: (578,000 / 500,000) x 100 = 115.6%.

13. Call to Action

- We are looking for:

- Investors

- Strategic partners for ports and hospitality

- Mentors for scalability and networking

- Equity offered: up to 40%

- Contact details:

- website: emo.services

- [email protected]

- tel:+39 340 075 8330

LinkedIn: Alberto Grandotto https://www.linkedin.com/in/alberto-grandotto-1100111b/