Who are we?

Our planned company is a wholly Hungarian-owned enterprise dedicated to the sourcing, processing, packaging and distribution of quality, domestic agricultural products. Our activities not only bring valuable, reliable food to consumers, but also support small and medium-sized producers in the Hungarian agricultural sector, who are often excluded from the supply chain of large supermarket chains.

What are we doing now?

Our company has already attracted significant interest from the domestic wholesale sector, catering operators and food processors during the market research phase. These primary partners are currently under negotiation and advanced discussions are underway with several of them to establish long-term, stable partnerships.

For our wholesale customers, this is a priority:

• reliable delivery schedules,
• consistent quality,
• and competitive, transparent pricing.

Our company is already able to respond to these key needs, as we have consciously structured our operations so that the entire supply, storage, processing and delivery vertical is handled in-house or by verified subcontractors.

Sourcing - direct from the farmer

Products are sourced directly from reliable, local producers through personal contact. The advantages:

• There is no intermediary chain, so a better price stays with the producer, and we can offer a better price to our customers.
• We have the possibility to order according to individual needs, even before the sowing or harvesting season, ensuring a constant supply of raw materials.
• Full traceability from "farm to table".

Logistics and processing - quality system

Our products are delivered by our own logistics partners or by contracted logistics partners. This is done at our central site:

• incoming goods inspection (visual and quality),
• sorting, during which damaged or non-conforming items are removed,
• packaging, which may be bulk (e.g. large bags) or consumer-friendly packaging, as required.

The products thus prepared can then be delivered immediately to wholesale partners, thus minimising storage time and ensuring freshness.

What is our goal?

The next strategic step for our company is to build a retail sales channel, with the launch of a modern, user-friendly webshop at its core. Through this online platform, individuals will have direct access to quality domestic agricultural products that are currently largely only available wholesale.

Our goal: to make domestic values available from home

In the planned webshop, customers will be able to:

• orderfresh and processed Hungarian products to take home,
• in small packages, suitable for family consumption,
• with transparent source labelling (which farm the goods come from),
• at affordable prices, without the intermediary chain,
• national delivery or regional delivery points.

Why is this important?

This move is not just a business expansion - it's also a socially significant initiative that creates value in three ways:

1. For producers - a fairer income

• The direct selling model allows producers to get a higher price for their produce because they are not involved in high margin retail chains.
• This improves the profitability of rural agriculture and helps to keep family farms alive.

2. For consumers - real, local quality

• Consumers can be confident that they are eating food that is verified, locally sourced - fresh, preservative-free, seasonally available.
• This allows them to rediscover real local flavours that are often squeezed out of mass market offerings.

3. For national food sovereignty - strategic reinforcement

• The development of short supply chains and direct customer relationships will help Hungary to become less vulnerable to foreign imports.
• This has become particularly important in times of global supply chain vulnerability and economic uncertainty.

Why support?

1. Market trend - Demand for local, traceable food is exploding

In recent years, consumer demand for cleanly sourced, local food has increased worldwide. Consumers are becoming more conscious of their choices:

• not only price, but also origin, sustainability and production methods.
• Transparent, "farm-to-table" chains are more trusted than mass-produced products that move through many intermediaries.

The COVID epidemic, the disruption of supply chains and uncertainties about inflation have only reinforced the social trend towards a preference for local economies and direct producer links.

This market transformation represents a unique growth opportunity for us.

2. Stable background - Proven wholesale model, established infrastructure

Our business is already built on a proven wholesale model where:

• Our existing partners include wholesalers, restaurants and food processors,
• We have our own logistics network and processing capacity (sorting, packaging),
• we personally select our suppliers - local farmers and producers.

This stable base reduces the risk of entering a new retail market and allows the webshop to be run from the start with a strong background.

3. Scalability - Flexible expansion by region

The launch of our webshop is not a one-off operation, but a strategic growth model that builds incrementally:

• first, we will launch in a pilot region (e.g. Budapest and its surrounding area),
• and then, based on experience, we will connect new cities and regions using an automated system,
• taking into account logistical capacity and customer feedback.

This territorially targeted expansion will result in lower start-up costs but a steadily growing customer base - while keeping the sales system unified and digitally driven.

4. Value-based business - Social and environmental responsibility

Our business is not just about targeting a niche market, but also about operating according to a clear set of values:

• Sustainability: we prioritise low-ecological footprint, low-impact farming and short supply chains.
• Supporting the local economy: every penny customers spend with us goes back to Hungarian farmers and local jobs.
• Consumer awareness: we also offer educational content so that customers know where and under what conditions the products they choose come from.

This authentic, people-centred approach builds long-term trust and brand loyalty - a key competitive advantage in a modern consumer society.

What are we looking for capital for?

Providing direct access to Hungarian agricultural assets is our long-term vision, and to achieve it we need targeted, smartly deployed seed capital. We want to concentrate resources in the following areas to successfully enter the retail market and build a sustainable, competitive operation:

1. Webshop development - a digital gateway to local flavours

The webshop is not only the cornerstone of an online shop, but of the entire retail business. We pay special attention to the development:

• User-friendly, responsive design that is easy to use from mobile and desktop,
• Functionality, such as search and filter systems, order tracking, seasonal offers management,
• Backend integration that links inventory, logistics, billing and customer service,
• Data security and GDPR compliance, as we handle sensitive customer data.

💡 Target amount: depending on the complexity of the development, HUF 8-12 million

2. Expanding warehousing capacity and developing fresh produce logistics

Fulfilling retail orders requires fast, accurate and chilled logistics, which is different from the service provided to wholesale partners.

We want to develop:

• Warehouse capacity to handle smaller packs and packages,
• fresh produce handling equipment (e.g. refrigerators, racking, labelling units),
• the delivery system, including own or partner deliveries.

💡 Target amount: 10-15 million HUF for the first phase of the expansion

3. Marketing campaign - visibility and confidence building

The launch of the webshop will be supported by a targeted, multi-channel marketing campaign to quickly build visibility and a customer base.

The main elements of the campaign are:

• Digital advertising (Google, Facebook, Instagram, YouTube),
• influencer collaborations - involving faces that support domestic products,
• PR and press releases about the domestic food market and the benefits of the "farm to table" model,
• promotional packages and first-purchase coupon campaigns.

💡 Target amount: 5-8 million HUF for the whole campaign period (from launch to the first 6 months)

4. Packaging development - eco-friendly and brand building packaging

We want our products to reflect our intrinsic values in their external appearance: natural, sustainable, Hungarian.

That's why we are implementing packaging improvements:

• eco-friendly packaging materials (e.g. recyclable paper bags, biodegradable films),
• design with logo and origin marking to reinforce our brand,
• compostable or recyclable solutions for the longer term.

💡 Target amount: 3-5 million HUF for the launch phase

Total capital target: HUF 26-40 million

This seed funding will enable you to:

• Build a technologically stable base,
• to effectively reach the target audience,
• and put the retail sales model on a sustainable growth path.

Our vision

Our aim is not just to run a webshop, but to create a modern sales platform with a national reach, able to re-establish the direct, reliable link between producers and consumers that was once taken for granted - and is now increasingly in demand - through digital means.

What is a "digital market"?

An interactive, nationally accessible online system that:

• Connects domestic producers with private buyers and institutional partners (e.g. schools, restaurants, canteens),
• Provides the possibility to trace the origin of products,
• works with real-time supply and demand, taking into account seasonality and logistics,
• transparent, fair pricing, where the producer benefits and the consumer benefits,
• based on value-based operations: trust, quality, sustainability and community.

Who is the digital market for?

1. Individuals - looking for fresh, local food from a trusted source at an affordable price.
2. Institutions - who want to promote local ingredients in their catering systems (schools, municipalities, restaurants).
3. Producers - looking for a stable, predictable customer base, without middlemen, on fair terms.
4. For communities committed to sustainability - promoting consumer awareness, local economic vitality and food sovereignty.

Why is the model unique?

• Not just logistics and trade, but relationship building: our customers can see who the product comes from, how it's made, why it's special.
• We arenot a multi-market player, but a community of values: as a Hungarian company, we work with Hungarian farmers, and the profits stay at home.
• Not an anonymous system, but a transparent and personal experience: our digital platform will offer farmers the opportunity to present their products, give feedback, recipe ideas and seasonal tips.

How will it build up to national coverage?

1. With regional hubs and logistics hubs - around which delivery and producer collaboration can be built.
2. By involving smaller local communities - increasing presence city by city, on an as-needed basis.
3. By building institutional partnerships - supporting farmers with large volumes of regular orders.
4. Scaling a digital platform - the technology platform will be ready to support national expansion from the start.

The long-term impact: a new type of Hungarian food supply ecosystem

This is the digital marketplace:

• Contributes to Hungarian food self-sufficiency,
• strengthen the competitiveness of Hungarian agriculture,
• Encourages consumer awareness and sustainable consumption,
• create new, value-creating jobs in rural and urban areas.

Who are we?

Our planned company is a fully Hungarian-owned enterprise, which aims to purchase, process, package and distribute quality, domestic agricultural products. With our activities, we not only deliver valuable, reliable food to consumers, but also support small and medium-sized producers in the Hungarian agricultural sector, who are often excluded from the circle of suppliers of large supermarket chains.

What are we doing now?

Our company has already attracted significant interest from the domestic wholesale sector, catering industry players and food processors during the market research phase. These are our primary partners who are currently under negotiation, and advanced discussions are underway with several of them to establish long-term, stable cooperation.

For our wholesale customers, the following are of particular importance:

• reliable delivery schedules,
• consistent quality,
• as well as competitive, transparent pricing.

Our company is already able to respond to these key needs, as we have consciously structured our operations so that the entire vertical of delivery, storage, processing and delivery takes place in-house or with the involvement of verified subcontractors.

Procurement - directly from the farmer

We procure products directly, through personal contact, from reliable domestic producers. The advantages of this:

There is no intermediary chain, so the producer gets a better price and we can offer a more favorable price to the buyer.

We have the opportunity to order based on individual needs, even before the sowing or harvesting season, ensuring a constant supply of raw materials.

Full traceability from "field to table".

Logistics and processing - quality assured system

We deliver our products with the involvement of our own or contracted logistics partners. The following takes place at the central location:

• inspection of incoming goods (visual and quality aspects),

• sorting, during which we filter out damaged or unsuitable items,

• packaging, which can be mass-produced (e.g. big bags) or consumer-friendly packaging on request.

The products prepared in this way can then be immediately delivered to wholesale partners, thus minimizing storage time and ensuring freshness.

What is our goal?

Our company's next strategic step is to build a retail sales channel, the central element of which is the launch of a modern, user-friendly webshop. Through this online platform, private individuals can also directly access quality, domestic agricultural products that are currently mostly only available in wholesale.

Our goal: making domestic values available from home

In the planned webshop, customers can:

• order fresh and processed Hungarian products to their homes,

• in smaller packages, in a form suitable for family use,

• with a transparent source designation (which farm the product comes from),

• at affordable prices, bypassing the intermediary chain,

• with nationwide home delivery or through regional pickup points.

Why is this important?

This step is not just a business expansion - it is also a socially significant initiative that creates value in three directions:

1. For producers - fairer income

The direct sales model allows producers to receive a higher price for their products, as they do not participate in high-margin trading chains.

This improves the profitability of rural agriculture and helps keep family farms alive.

2. For consumers - real, domestic quality

Customers can be sure that they are consuming food from controlled, domestic sources - fresh, preservative-free, available according to season.

This way, they can rediscover the true domestic flavours that are often pushed out of the mass market.

3. for national food sovereignty - strategic strengthening

The establishment of short supply chains and direct customer relationships contributes to Hungary being less exposed to foreign imports.

This has become particularly important in times of vulnerability in global supply chains and economic uncertainty.

Why support?

1. market trend - demand for local, traceable food is exploding

In recent years, consumer demand for cleanly sourced, local food has increased worldwide. Customers are making increasingly conscious choices:

not only price, but also origin, sustainability and production methods influence their choices.

Transparent, farm-to-table chains are more trusted than mass-produced products that move through many intermediaries.

The COVID pandemic, supply chain disruptions and inflation-related uncertainties have only further strengthened the social trend that has led to the preference for local economies and direct producer relationships.

This market transformation represents a unique growth opportunity for us.

2. stable background - Proven wholesale model, established infrastructure

Our business is already built on a functional wholesale model, where:

our existing partners include wholesalers, restaurants, and food processors,

we have our own logistics network and processing capacity (sorting, packaging),

we personally select our suppliers - domestic farmers and producers.

This stable foundation reduces the risk of entering a new retail market and allows the operation of the webshop to rely on a strong background from the start.

3. scalability - flexible expansion opportunities by region

The launch of our webshop is not a one-time action, but a gradually built strategic growth model:

first, we start sales in a pilot region (e.g. Budapest and its surrounding area),

then, based on experience, we connect new cities and regions with an automated system,

taking into account logistics capacity and customer feedback.

This regionally targeted expansion results in lower start-up costs, but a continuously growing customer base - while the sales system remains unified and digitally controllable.

4. Value-based business - Social and environmental responsibility

Our business does not only target a market niche, but operates along a clear set of values:

Sustainability: we prioritize low ecological footprint, environmentally friendly farming and short supply chains.

Supporting the local economy: every forint that customers spend with us goes back to Hungarian farmers and domestic jobs.

Consumer awareness: we also offer educational content so that customers know who the product they choose comes from and under what circumstances.

This authentic, people-centered operation builds long-term trust and brand loyalty - a key competitive advantage in the modern consumer society.

What are we looking for capital for?

Providing direct access to Hungarian agricultural values is our long-term vision, for which we need targeted, wisely used start-up capital. We intend to use the resources in a concentrated manner in the following areas in order to successfully enter the retail market and develop a sustainable, competitive operation:

1. Webshop development - a digital gateway to domestic flavors

The webshop is not only an online store, but also the cornerstone of the entire retail business. During the development, we pay special attention to:

User-friendly, responsive design, which is easy to use from both mobile and desktop,

Functionality, such as search and filter systems, order tracking, seasonal offers management,

Backend integration, which connects inventory, logistics, invoicing and customer service,

Data security and GDPR compliance, as we handle sensitive customer data.

Target amount: depending on the complexity of the development, 8-12 million HUF

2. Expanding warehousing capacity and developing fresh goods logistics

Fulfilling retail orders requires fast, precise and refrigerated logistics, which is different from serving wholesale partners.

We want to develop:

• warehouse capacity for handling smaller packages and parcels,

• fresh goods handling equipment (e.g. coolers, shelving, labelling units),

• the delivery system, which also includes our own or partner's home delivery.

Target amount: HUF 10-15 million for the first phase of the expansion

3. marketing campaign - visibility and trust building

The launch of the webshop is supported by a targeted, multi-channel marketing campaign, the aim of which is to quickly build awareness and develop a customer base.

The main elements of the campaign:

• digital ads (Google, Facebook, Instagram, YouTube),

• influencer collaborations - involving faces supporting domestic products,

• PR and press appearances about the domestic food market and the advantages of the "farm to table" model,

• promotional packages and coupon campaigns to encourage first purchases.

Target amount: 5-8 million HUF for the entire campaign period (from launch to the first 6 months)

4. packaging technology development - environmentally friendly and brand-building packaging

We would like the external appearance of our products to reflect our internal values: close to nature, sustainable, Hungarian.

Therefore, we are implementing packaging technology developments:

• environmentally friendly packaging materials (e.g. recyclable paper bags, biodegradable foils),

• logo and origin-marked design that strengthens our brand,

• compostable or returnable solutions in the long term.

Target amount: HUF 3-5 million for the launch phase

Total capital target: HUF 26-40 million

This initial funding will enable us to:

• build a technologically stable foundation,

• effectively address the target audience,

• and set the retail sales model on a sustainable growth path.

Our vision

Our goal is not just to operate a webshop, but to create a modern sales platform with national coverage that can digitally restore the direct, reliable connection between producers and consumers that used to be natural - and is increasingly sought after today.

What is a "digital market"?

An interactive, nationally accessible online system that:

• connects domestic producers with private buyers and institutional partners (e.g. schools, restaurants, public catering establishments),

• provides the opportunity to track the origin of products,

• works with real-time supply and demand, taking into account seasonality and logistical possibilities,

• applies transparent, fair pricing, in which both the producer and the consumer win,

• is based on value-based operations: trust, quality, sustainability and community.

Who is the digital market for?

For individuals - who are looking for fresh, domestic food from a reliable source, at an affordable price.

For institutions - who want to prioritise domestic ingredients in their public catering systems (schools, municipalities, restaurants).

For producers - who are looking for a stable, predictable customer base, without intermediaries, with fair conditions.

For communities committed to sustainability - who support consumer awareness, the stimulation of the local economy and food self-determination.

Why is the model unique?

Not just logistics and trade, but relationship building: our customers see who the product comes from, how it was made, why it is special.

Not a multi-market player, but a community of values: as a Hungarian enterprise, we work with Hungarian farmers, the profit also stays at home.

Not an anonymous system, but a transparent and personal experience: on our digital platform there will be an opportunity to introduce farmers, give feedback, recipe ideas, and seasonality tips.